How Women can Break Gender-based Stereotypes?

Women are often associated with communal traits such as concern for others, affiliation inclinations, deference, and emotional sensitivity, while men are associated with agency characteristics such as competence, achievement-orientation, propensity to take charge, autonomy, and rationalism. These traits are not only distinct, but they also tend to be discriminatory: in
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Sonica Aron recognized amongst the top 5 global brands and leaders by DIGILIVE, a leading PR and Marketing Company in Asia and Middle East and featured in The Week Magazine.

DIGILIVE is the Best PR and Marketing Company in Asia and the Middle East that provide the best and quality services to Fortune 500 companies. DIGILIVE took the initiative to honour all the brands & leaders around the globe for their extraordinary contribution to the world’s economy. In which DIGILIVE received 100+ applications from the
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Budget Reactions from Business Leaders Across Industries

Reactions on budget are overflowing as the industry veterans and business leaders are welcoming the budget announcement. On the contrary, some defy with some of the announcements made. Here we have more business leaders who have shared their reactions on the Budget 2022 presented by Finance Minister Nirmala Sitharaman. Virendra
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THE DEBATE: Can CHROS Become CEOS?

For years, the position of the CEO, which is arguably the most important and coveted position in an organisation, has gone to professionals from business roles such as Sales & Marketing, or operations. Depending on the Industry, Manufacturing and heavy Engineering Industries have looked at professionals from operations, Financial sectors
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How India Inc is making new normal of remote teams work

Remote workforces have become very common amid the pandemic and with the pandemic days being far from over this system is expected to continue even once the virus is contained. The way companies are managing remote workforces will definitely initiate long-term implications for their business and its growth potential. Managing
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How Startup Founders can Keep themselves Distraction-Free?

Laying the foundation stone of your business, running it well, and ensuring that it succeeds requires hard work, patience, and perseverance. Being a Founder, it becomes imperative and a prerequisite that you possess have a variety of skills, including leadership, managerial, financial planning, creativity, innovation, as well as resilience. However,

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Times for Success

Stepping into 2022, the role of  HR professionals is more critical now  than it was before.  They are the ones who will reconsider the basic tenets of their company, says Sonica Aron It wouldn’t be wrong to say that companies, to a great extent, be it in any industry, have met
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